Resources

Helpful articles, guides, knowledge base how-tos, and more.

Optimize content keywords

The textual content is important: the more keywords you use, the better Google will determine the context of the page. The keywords repetition directly impacts your SEO. Remember that your texts have to be qualitatively written. You should avoid keywords repetitions because Google may penalized you. 

  • We recommend a minimum of 400 keywords per page. It is not always necessary to reach 400 keywords, this volume brings enough keywords in order to establish a search correspondence by search engines (indexation).
  • Highligh the researched keywords. It is better to highligh thanks to the HTLM marking keywords to target, for example in the titles, in bold or in the textual alternatives of images. Don't over-optimized a keyword or mark it exaggeratedly (this is what we call keyword stuffing).
  • Avoid repetitions. We recommend a minimum of 200 unique keywords per page. Use synonyms! More and more, search engines tend to evolve into understanding the language and links different words with different contexts. To use synonym allows you to have a better rank on long tail researches (researches with more keywords, more precise).
  • In some cases, add spelling errors. Unfortunately, some keywords are researched with spelling mistakes by users. This can be strategic to voluntarily add mistakes in your content to be better ranked on these researches, when Google doesn't offer automatic correction. 

 

In the page analysis, Content tab, you will find a table listing the content keywords of your page.We analyze the repetition of each keyword and their implementation. Thus, if a keyword is used in a title for example, we give it more importance.

Search