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CPC (Cost per click)

CPC (cost-per-click) is the average cost of a click on a paid search result on a keyword. 

A 'click' on a PPC (pay-per-click) campaign represents a visit or interaction with your company's product/service. When you advertise, your CPC will always be less or equal to the maximum defined budget. Your actual cost-per-click depends on both you and your competitors ad rank, maximum bid and quality score. 

For more information on CPC bidding please read Google’s official documentation.