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Competitors Mapping


Overview

Ranks

Mapping

Competitor Details

Referring Domains and SEO Value

This graph highlights the impact of netlinking on your competitors' rankings, in order to analyze whether the number of referring domains (backlinks) affects the average position of the keywords tracked in your project.

Referring Domains
SEO Value

Interpretation

  • Top right: The sites in this quadrant have high authority and rank well, indicating a good overall SEO strategy.
  • Bottom right: The sites in this quadrant have many referring domains but lower average positions than their competitors, meaning they have high authority but are not well-ranked for the target keywords. This may indicate content or on-page optimization issues.
  • Bottom left: The sites in this quadrant have few referring domains and lower average positions than their competitors. This indicates that they lack both domain authority and SEO ranking. These are the sites that need the most overall SEO improvement, including work on referring domains.
  • Top left: The sites in this quadrant have few referring domains but good average positions. This may indicate good content and on-page optimization, but these sites could benefit from more backlinks to strengthen their authority.

Content Score and SEO Value

This graph highlights the relationship between content optimization quality and competitors' SEO value.

Content Score
SEO Value

Interpretation

  • Top right: The sites in this quadrant have a better content optimization score than their competitors and are well-positioned on high-value keywords, indicating a good overall SEO strategy.
  • Bottom right: The sites in this quadrant have a better content optimization score than their competitors but lower SEO value, meaning they have optimized their content but are not well-ranked for the target keywords. This may indicate issues with speed, netlinking, or user experience.
  • Bottom left: The sites in this quadrant have less optimized content than their competitors and lower SEO value. This indicates they lack both content optimization and SEO ranking. These are the sites that need the most overall SEO improvement, including work on content optimization.
  • Top left: The sites in this quadrant have less optimized content than their competitors but are well-positioned on high-value keywords. This may indicate they have a good netlinking profile, good page speed optimization, and probably a good user experience, but these sites could benefit from better content to further improve their rankings.

Speed and SEO Value

This graph highlights the relationship between average page speed and competitors' SEO value.

Speed Score
SEO Value

Interpretation

  • Top right: The sites in this quadrant have fast pages and rank well, indicating a good overall SEO strategy.
  • Bottom right: The sites in this quadrant have fast pages but lower SEO value than their competitors, meaning they have optimized page speed but are not well-ranked for the target keywords. This may indicate content, netlinking, or user experience issues.
  • Bottom left: The sites in this quadrant have slower pages than their competitors and lower SEO value. This indicates they lack both page speed optimization and SEO ranking. These are the sites that need the most overall SEO improvement, including work on page speed optimization.
  • Top left: The sites in this quadrant have slower pages than their competitors but are well-positioned on high-value keywords. This may indicate they likely have good content optimization, a good user experience, and good netlinking, but these sites could benefit from better page speed to further improve their rankings.

Ranked Keywords and Ranked Pages

This graph highlights the relationship between the number of ranked pages and the number of ranked keywords of your competitors.

Ranked Pages
Ranked Keywords

Interpretation

  • Top right: The sites in this quadrant have many indexed pages and are well-ranked for a large number of keywords. This indicates a good SEO strategy with extensive coverage and effective optimization.
  • Bottom right: The sites in this quadrant have many indexed pages but few keywords they rank for. This may indicate poorly optimized content for keywords or a lack of appropriate keyword targeting. Suggested actions: Improve page optimization for specific keywords, conduct in-depth keyword research, and refine content to target relevant keywords.
  • Bottom left: The sites in this quadrant have few indexed pages and rank for few keywords. This may indicate a site with little content or weak overall SEO optimization. Suggested actions: Increase the quantity of quality content, improve on-page and off-page SEO optimization, and target a variety of relevant keywords to increase visibility.
  • Top left: The sites in this quadrant have few indexed pages, but these pages are well-optimized for a large number of keywords. This may indicate highly targeted and well-optimized content, but a lack of content quantity. Suggested actions: Increase the quantity of content while maintaining quality and optimization for keywords. Consider creating more pages targeting subtopics or additional keywords to extend reach.