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Summary

/100 Semantic Value
/100 Domain Reputation
/100 Accessibility Score

Our Advice

Content analysis

/100 Semantic Value

This indicator represents the quality of the content and its optimization for the targeted keyword. A low Semantic Value means you have not optimized your content for the targeted keyword.

Analysis criteria

Meta data
/100

Page title

The Page Title is: character(s)
The Page Title can appear in 3 scenarios:
  • Google search results (SERP).
  • The bar at the top of your browser or in the tab.
  • Page shares on Social Media.
The page title is the first impression that your users have of your website so that’s why it needs to be attractive to differentiate yourself from the competitor’s sites in the SERP and persuade clicks.
In the Google search results the space allowed for each result is limited to a frame of 600px wide including various elements such as the page title.
If the title exceeds this 600px, it’s automatically changed by Google. In some rare situations Google can also decide to change the title if it doesn’t find it pertinent enough.
To make sure your title is displayed correctly, it’s vital that its length doesn’t exceed 600px. With each character not having the same width (“o“ takes up more space than “i“ for example), we recommend you keep to the ideal length of around 55 characters.
Here is our advice for your page title optimization:
  • Your titles must be written to seduce the user. Go for catchy titles and avoid just listing keywords.
  • Don’t use the same title for several pages. Each title must be unique.
  • Add the search keyword at the beginning of the title if possible.
  • Use adjectives and keywords to specify the subject of your page. Users jazz-up their searches with keywords that are precise and specific to their request and they expect to see them in the SERP.
    Targeted keywords also differentiate yourself in the search results. For example: “icon flat design“ vs. “best icon flat design 2018“.
Shape your title to the image of your site, choose keywords that are used by internet users, and make them catchy and concise. By putting time aside to write them you will make the difference in the SERP.

Meta Description

The Meta Description content is: character(s)
The content of the meta description tag is displayed underneath the title in the results page and is separate from the title. The meta description is the first informative text that the visitor reads to see if the page content gives them the answer to their request.
Remember that the meta description must first seduce the visitor and be a CTA (call-to-action). It’s important that this description is eye-catching and makes the visitor want to click.
We recommend you:
  • Respect the space allowed by Google in the SERP, your meta description must not exceed 300 characters without the risk of it being shortened.
  • Use keywords related to the user’s search in the description.
  • Write an attractive and click-encouraging text. The meta description has no direct impact on Google’s algorithm ranking but it does influence the user’s behavior.
  • Avoid words in capitals and special characters to just attract attention. The description must be qualitative.
Content keywords
/100
Keywords Optimization Occurences Weighted density Tags
Optimizing content keywords is a very delicate task and often misunderstood. You need to ensure the content corresponds to the keywords searched otherwise Google won’t be able to easily see the link between the search and content, whilst making sure the content can be read by the user.
Here is our main advice for optimizing content keywords:
  • Offer a minimum of content. We recommend a minimum of 400-500 keywords per page. In some cases it’s not always necessary to reach this threshold, this amount just lets you use a sufficient amount of keywords, so that search engines can establish a search match (indexation).
  • Show-off your search words. It’s better to highlight the chosen terms through the HTML markup, for example in the titles, in bold or in the image alternative texts. Don’t over-optimize a keyword, i.e. repeating it in an unnatural way or exaggeratedly mark it up (this is also called Keyword Stuffing).
  • Use synonyms. Now, search engines tend to move towards understanding the language and creating relationships between different words in different contexts. Using synonyms allows you to better position yourself on long-tail searches (i.e. search with more precise keywords).
  • Sometimes it’s worth adding spelling mistakes. Surprisingly some keywords are often searched by users with spelling mistakes. It can sometimes be strategic to add these mistakes into your content so that you can be better positioned in the search results as Google doesn’t have an automatic correction feature.
We analyze the number of times a keyword appears on a page by calculating its weighted density. The weighted density is calculated by the number of times the keyword appears as well as its added-value (in a title, bold, in a link, etc).
We consider that an over-optimized keyword is when the density (or repetition) exceeds 8%.
Content Titles
/100
Content titles are titles displayed in the content through the HTML tags: H1, H2, H3, H4, H5 and H6. There are 6 levels of titles (title, subtitle, sub-subtitle, etc). It’s best to respect the semantic meaning of these titles: their order as well as their size.
We often notice that a lot of websites use titles in the wrong order because of the ease of use in CSS styles.
The recommended structure is as follows:
H1
--H2
--H2
----H3
----H3
--H2
With the H1 title representing the page content, we recommend placing related keywords in it. It’s possible to have several H1 titles per page if the page contains lots of different content, but this technique makes optimization more difficult.
So, it’s recommended that the H1 title is the title written in the biggest font. Google inspects the size of the texts so it can visually check which is the real title seen by the user, i.e. often the first and biggest.
Images
/100
Src Alt
Images give a visual and unwritten representation of an idea, a concept or an object. Having at least one image per page can brighten-up the aesthetics and/or the understanding of the content, and also increase the SEO potential of a page.
As the search engine robots are still limited in understanding images, it’s important to provide them with a textual description of the image, which is called Alternative Text.
Each image content must have an alternative text. This alternative text is put in using the attribute HTML alt=” in the image tag.
For example:
<img src=“/wp-content/images/formula-one-ferrari.jpg“  alt=“Formula 1 Ferrari 2017 Silverstone" />
Our advice when using images:
  • Include at least one image that represents the content
  • Add the most descriptive alternative text as possible to each image
  • Give a clear title to the names of image files
  • Diversify the Alt attributes
If you have an e-commerce website for example, the current trend consists of showing various different angles of the product to make it appealing. Each alternative text must be unique, it is therefore essential that you adapt the alternative text content for each image.
For example:
<img src=“/wp-content/images/red-boots-front.jpg“  alt=“red boots brand X face" />
<img src=“/wp-content/images/red-boots-back.jpg“  alt=“red boots brand X back" />
By doing this you are giving more information to Google to understand the subject of your page as well as the contents of the images.
It’s worth noting that in some cases Google takes into account the text just before and after the image contents in order to check if the alternative text is pertinent enough.
Indexability
/100
Indexability is about allowing or banning the indexation of a page in the search engines, i.e. the possibility for Google to easily explore a page and add it to their results. Various elements can explain why a page isn’t displayed in the results:

Exploration with Robots.txt

The Robot.txt file is a text file situated in the root of the website. It’s imperatively read by each search engine robot before exploring a website. This file contains instructions that authorizes or bans the site to be explored from a folder or a file by certain robots.
It’s often used to voluntarily ban the exploration from certain robots.
If the file doesn’t contain any instructions, the robot will explore the website.
Be careful though, you musn’t use this blocking instruction in the Robots.txt if you want to stop a page from being indexed in the search engines. It’s actually possible that Google indexes the content anyway if it finds links towards this page.
The instruction banning the indexation is the NoIndex instruction found on the page. This way, if the page exploration is banned by the robots.txt, Google will never be able to know that this contained an instruction banning them from indexing it.
Get more on Robots.txt with Google article.

NoIndex instruction

The NoIndex instruction bans a page from being indexed in the search engines. It’s important that the engine can explore the page (i.e. the Robots.txt file doesn’t stop it).
There are different ways to ban indexation with the NoIndex:
  • With the HTML Meta NoIndex tag:
    <code><meta name="robots" content="noindex" />
  • With the HTML Good Googlebot:
    <meta name="googlebot" content="noindex" />
  • With the HTTP X-Robots-tag:
    X-Robots-Tag: noindex
If the exploration robots come up against simultaneous instructions, they’ll take the most restrictive instruction that they find. No instruction and the robot can index the page.
Here are the page‘s instructions:
Headers X-Robots-Tag :

Meta Robots :

Meta GoogleBot :
You can find information about NoIndex in the Google‘s article.

Canonical URL

The page‘s canonical URL is:
A canonical URL defines the favorite URL of the page. It prevents the risk of duplicate content.
For example, some search filters add settings to the URLs:
https://website.com/boots.html can become https://website.com/boots.html?color=red during a search.
These are 2 different URLs for the search engines which can be interpreted as duplicate URLs, and so are penalized by the search engines.
A canonical URL is defined in the HTML tag rel=”canonical” as follow:
<link rel=”canonical” href=”http://website.com/boots.html”/>
We recommend you always define one to avoid the risk of content duplication.

Content redirections

Content redirections are redirections done after a page has loaded. They should be avoided whenever possible because they can be badly interpreted by search engines and are seen as cloaking techniques (a technique aimed at rigging the search engine results by offering different content for Google and users.
This can be from a Javascript type redirection or a Meta Refresh type redirection towards a different URL.
We recommend you use 301 or 302 redirects rather than content redirections.

What should I do?

Performance

/100 Accessibility Score

This indicator represents the accessibility of a page (performance, security, speed, etc). A low Accessibility Value means users could have a bad experience on the page, without considering the page content and the user's needs.

Analysis criteria

Server speed
/100
The server response time of this page is ms.
The server speed corresponds to the time it takes for the server to load a page, between the moment it receives a page request and where it starts to send the page content. The time doesn’t depend on the quality of the connection or the geographical location of the server (latency), but only on the performance of the server calculation.
The server response time can largely affect the position of a site in the search results, either because Google thinks the site is too long to be displayed, or because users don’t have the patience to wait for the page to load.
We recommend a server response time inferior to 200ms.
There can be several solutions to improve the server response time:
  • Choose the most performing server
  • Find the scripts slowing-down the page loading time (or certain Wordpress modules for example by deactivating them one after another)
  • On the server side, activate caching on HTML pages when possible
  • Use a Load Balancing to reduce the server load by spreading it out over several servers.
There are a number of techniques that help improve the server speed but they depend upon technical constraints and must be studied with a specialized technician.
Go to the Google documentation about server response time to get more information.
Download speed
/100
# URL Type Transfert size Compression Protocol

Page weight

Your page has a total weight (HTML and resources) of kb.
The best way to have a fast page is to keep an eye on the weight of elements that need to be downloaded. To display a page, the browser needs to download a HTML file as well as its dependencies (CSS, Javascript, Ajax, etc). We don’t apply criteria onto the weight because this criteria depends on the proposed content. Of course, the weight will be higher on a marriage photography site than a site with documentation text. We recommend you reduce the weight of elements needed to be downloaded as much as possible.

Number of requests

requests need to be download to display the page.
The number of requests corresponds to the number of elements that need to be downloaded to display the page. It’s recommended to reduce the number of requests as much as possible. We recommend you don’t exceed more than 100 requests per page if possible.

Heavy images

out of images on your page are very heavy. (Total weight of images is kb).
If images aren’t optimized this can quickly explain why your page loading time is slowing-down.
Optimizing an image corresponds with its online format:
  • Make sure they aren’t bigger than their format displayed on a screen
  • Make sure their quality is adapted to the web
  • Avoid PNG formats if possible when the images don’t contain any transparency as these formats are a lot heavier than JPG
We recommend you don’t exceed 250kb for image weight if possible. You can find a complete guide of image optimization in this Google article.

Resource compression

/ resources are compressed.
Compressing resources reduce the weight to be downloaded without changing the file weight: the server compresses the file before sending it (as a .zip file), sends it to the client’s browser which decompresses it. It’s therefore possible to reduce the volume of data to be downloaded by up to 90%.
We highly recommend you activate resource compression.
You can find a complete guide of resource compression in this Google article.

HTTP2

This page uses the protocol:
HTTP2 is a protocol created in 2015 which considerably accelerates the page and resources’ loading time. It allows among other things to compress the headers, to load useful resources quicker and even multiplex the connection to be able to download several resources at once. We recommend you to activate the HTTP2 protocol.
Render speed
/100
Optimizing the render speed makes it easier to calculate and display the graphical elements of a page.
Two elements can make the page render more difficult:
  • Use CSS style attributes, i.e. HTML attributes type style=”...”.
    We don’t recommend using these attributes as they slow-down the render and weigh down the HTML page. It’s recommended to put the CSS rules in the CSS files.
    We’ve found style=”” attributes on this page.
  • Use lots of CSS Inline styles. CSS inline styles are CSS styles contained in an HTML style tag, normally at the top of the page. We recommend you don’t put more than 2kb of CSS styles in these tags, but instead put them in a separate style file to make caching easier and pool together the maximum of style rules.
    We’ve found kb of CSS styles contained in the HTML style tags.
Security
/100

HTTPS

Your SSL certificate:
Expiration date:
As Google says: “You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications.”
HTTPS allows you to activate a secure communication between the site and the user. This connection needs a certificate which allows you to activate and authenticate a secure connection.
Be careful that your certificate doesn’t expire. Once expired, your users will be redirected towards a browser page saying that the connection isn’t secure.
If you want to activate HTTPS, also don’t forget to redirect all your HTTP URLs towards HTTPS with a 301 redirect so you don’t lose your ranking.
Why et How to activate HTTPS in the Google documentation

Mixed Content

We’ve found requests in HTTP and requests in HTTPS in this page.
The mixed content is the use of HTTP requests along with HTTPS requests. If you want to use HTTPS, it’s important to only have HTTPS requests.
You can find all the solutions to fix the problem of Mixed Content in the Google documentation.
User confort
/100
URL Delay

Cache

/ resources have caching activated for 1 week or more.
Cache tells the client’s browser that they can keep a copy of the static elements (i.e. elements that don’t change) on their computer so they don’t have to be re-downloaded onto the next page if they’re used again.
A cache defines a time period of which afterwards the browser decides that the copy is out of use and then re-downloads a new version of the file.
We recommend you activate a cache of at least 1 week, and ideally for 1 year on all the page resources.
See the full guide of caching in this Google article

What should I do?

Evolution