- Google search results (SERP).
- The bar at the top of your browser or in the tab.
- Page shares on Social Media.
If the title exceeds this 600px, it’s automatically changed by Google. In some rare situations Google can also decide to change the title if it doesn’t find it pertinent enough.
- Don’t use the same title for several pages. Each title must be unique.
- Add the search keyword at the beginning of the title if possible.
- Use adjectives and keywords to specify the subject of your page. Users jazz-up their searches with keywords that are precise and specific to their request and they expect to see them in the SERP.
Targeted keywords also differentiate yourself in the search results. For example: “icon flat design“ vs. “best icon flat design 2018“.
Remember that the meta description must first seduce the visitor and be a CTA (call-to-action). It’s important that this description is eye-catching and makes the visitor want to click.
- Use keywords related to the user’s search in the description.
We consider that an over-optimized keyword is when the density (or repetition) exceeds 8%.
We often notice that a lot of websites use titles in the wrong order because of the ease of use in CSS styles.
Each image content must have an alternative text. This alternative text is put in using the attribute HTML alt=” in the image tag.
- Include at least one image that represents the content
- Add the most descriptive alternative text as possible to each image
- Give a clear title to the names of image files
- Diversify the Alt attributes
Exploration with Robots.txt
It’s often used to voluntarily ban the exploration from certain robots.
If the file doesn’t contain any instructions, the robot will explore the website.
Be careful though, you musn’t use this blocking instruction in the Robots.txt if you want to stop a page from being indexed in the search engines. It’s actually possible that Google indexes the content anyway if it finds links towards this page.
The instruction banning the indexation is the NoIndex instruction found on the page. This way, if the page exploration is banned by the robots.txt, Google will never be able to know that this contained an instruction banning them from indexing it.
- With the HTML Meta NoIndex tag:
- With the HTML Good Googlebot:
- With the HTTP X-Robots-tag:
Headers X-Robots-Tag :
Meta Robots :
Meta GoogleBot :
For example, some search filters add settings to the URLs:
https://website.com/boots.html can become https://website.com/boots.html?color=red during a search.
These are 2 different URLs for the search engines which can be interpreted as duplicate URLs, and so are penalized by the search engines.
We recommend you use 301 or 302 redirects rather than content redirections.